The Lexicon Bracknell

A regeneration of Bracknell town centre

Working with L&G and Schroders to develop the branding, name generation and design of all marketing collateral
including the marketing suite for The Lexicon, Bracknell the £240m regeneration of Bracknell town centre.

The new name and identity reinforces and supports the project’s vision of delivering a place where people can socialise and have shared experiences that the new town centre will create.

The client’s vision for Bracknell town centre was to create a strong and enduring brand that is instantly recognised by the local community and further afield as offering a vibrant and unrivalled meeting place, within a thriving, convenient appealing lifestyle destination.