Function of Beauty Boots Launch Collaboration

UK launch of Function of Beauty - the All American haircare brand dominating the US market with style and sass, with ambitions to make BIG in the UK with brand partnerships negotiated with CULT BEAUTY and BOOTS.

In collaboration with everyone’s favourite health and wellbeing store, Boots, we created the fully immersive and fully functional HAIR’Mazing Custo’maze.

Open to everyone, this showcase provided a true insight into the brand, it’s tailor made product and celebrated the true essence of customisable hair care. 2,500 guests attended the event.