ICON at the 02 Arena

Bringing shopping to the world’s number one entertainment venue for the first time, and offering exclusives services such as concierge luggage drop and hands-free shopping, ICON Outlet sees The O2 become the ultimate destination for retail, leisure and entertainment.

Creation of the vision, brand positioning, name, brand identity, design language, art direction, styling for photography, and all B2B marketing materials including the design of a marketing suite, leasing app and B2C campaign for a new outlet shopping destination at The O2 London.