Old Market Hereford

Environmental Signage

The brief was to introduce a sense of arrival, showcase the name and brand, deliver softer more welcoming touch-points and thus create a connection with the local people so that they could believe it was a place for them, where they could shop, relax and activities. Extracts from “Hereford is Heaven” by the local poet Geoffrey Bright were woven into the placemaking scheme to enhance the connection with local residents.