Uk Coffee Week Charity

I created the brand identity and communication assets for the UK Coffee Week campaign. This annual charitable event works with coffee shop owners and customers to raises money for projects in coffee growing regions.

The brand needed to express an instantly engaging message that could inspire all coffee lovers, whether coffee shop brands or coffee shop customers. The branding concept was simple. A radiant smile represents the potential of every cup of coffee to do good things for the communities where coffee is grown and processed.