Aelia Duty Free Operators

Tender Submission

I worked with Aelia Duty Free Operators on the successful tender submission for the Core Duty Free offer at Nice Côte d’Azur Airport.

The environmental concept aimed to deliver customer journeys strongly focused on ‘Playful New Luxury’,‘The Art of the Gift’ alongside a ‘Here and Nowhere Else’ ethos by layering in experiences that celebrate the locality of the Côte d’Azur.

It was essential that the physical submission mirrored the interior concept. Using an outer package that resembled a gift box which would open out to reveal the submission documents - a wonderful surprise in itself!